Tampa Search Engine Optimization

Here’s something interesting about websites: writing great content works wonders for your SEO. You see, when you have amazing content about Tampa, and you are engaging people who visit your website, they will share it with their friends. Their friends will share it with their friends and it continues on from there. So really, good SEO is all about making compelling content that people will share with their friends locally in Tampa, Fl.


Content is King: Getting Visitors from Social Sites

Search Engine Optimization ContentWhen you have good information on your website people will share it on social media sites like Facebook, Twitter, and other social site. This shows that your website is interesting and relevant and will give you more visitors from those places looking for local Tampa businesses. Not only that, when you have a bunch of really engaged people going to your site this will help you to appear higher in the search engines because you obviously have something to say that’s worth listening to.

User Engagement: Better Content Means Better SEO

seo-engagement-metricsAnother reason why having good content is so important is because when people stay on your site longer, and do things on your site, to helps your Tampa SEO company. It tells the search engines that people are interacting with your site and they like your content. Think about it. If Bing sees that everyone that goes to your website leaves immediately (this is called a “bounce”) then what does that say about your site? It says that your content isn’t very good, or is not very relevant to what they were looking for in the first place. But, if people stay on your site longer, click on things, watch videos, spend time reading, scrolling all the way down, etc., then that shows that your website has good usability and is worth something. It shows Bing that your website is relevant and something that they will want to make more visible in the search results for that particular term. Helmut Hampton SEO Weebly

Meta Tags

Another way to optimize your website if to use meta tags. This includes the title and your description. After all, your title, and description are what actually show up in the search results page like Helmut Hampton for http://helmuthampton.com. So, you want them to be concise and relevant to the topic you discuss on that page. If people click through, and it’s not relevant, they will leave your site and that’s a bounce. Not good. However, if your title tag and meta description are relevant, then people clicking through to your website will stay on your page and probably interact with your website a lot more. This is why having clear and understandable tiles and descriptions are so important. As we discussed earlier, user engagement is a big part of SEO.

So, as you can see, having interesting and relevant content is extremely important and can make or break your search engine optimization. It’s not just about what’s on the page. How people are interacting with what’s on the page is also a huge factor for optimizing your site.

If you would like to know more about digital marketing or how to create more engaging content, check out this video.